TV ad from Kaplan University. It is the first university ad I have seen that directly responds to Michael Wesch’s incredible A Vision of Students Today video (@ http://ca.youtube.com/watch?v=dGCJ46vyR9o). Judging from the YouTube comments, most people seem to agree. Now my question is, does Kaplan practice what it preaches? If it doesn’t, this ad will likely see a tremendous backlash, if it does (preliminary feedback from students indicates this is the case), then this may go down as the turning point in university recruitment messaging.
